The sales funnel is typically divided into several stages, each representing a step in the customer’s decision-making process. Although the specific stages may vary depending on the business and industry, a typical sales funnel consists of the following stages:
1. Awareness: At the top of the funnel, potential customers become aware of a product or brand through various marketing channels such as advertising, social media, content marketing, or word-of-mouth referrals.
2. Interest: In this stage, interested prospects show further engagement by actively seeking more information about the product or service. They might visit the website, read blog posts, watch videos, or subscribe to a newsletter.
3. Consideration: At this stage, prospects are evaluating the product or service and comparing it with other alternatives. They may read reviews, compare features and prices, or seek opinions from others.
4. Intent: In the intent stage, prospects have a strong intention to make a purchase. They might add items to their shopping cart, request a quote, or sign up for a free trial. This stage often involves specific actions indicating a readiness to convert.
5. Evaluation/Purchase: This is the final stage of the funnel where prospects make the actual purchase or conversion. They provide payment information, complete the transaction, and become paying customers.