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Business Sales Funnel

A sales funnel, also known as a purchase funnel or conversion funnel, is a marketing concept that describes the customer journey from initial awareness to the final purchase. It visualizes the process by which potential customers become aware of a product or service, engage with it, and eventually convert into paying customers.


Customer Journey

From Enquiry to Paid Registration

The sales funnel is typically divided into several stages, each representing a step in the customer’s decision-making process. Although the specific stages may vary depending on the business and industry, a typical sales funnel consists of the following stages:

1. Awareness: At the top of the funnel, potential customers become aware of a product or brand through various marketing channels such as advertising, social media, content marketing, or word-of-mouth referrals.

2. Interest: In this stage, interested prospects show further engagement by actively seeking more information about the product or service. They might visit the website, read blog posts, watch videos, or subscribe to a newsletter.

3. Consideration: At this stage, prospects are evaluating the product or service and comparing it with other alternatives. They may read reviews, compare features and prices, or seek opinions from others.

4. Intent: In the intent stage, prospects have a strong intention to make a purchase. They might add items to their shopping cart, request a quote, or sign up for a free trial. This stage often involves specific actions indicating a readiness to convert.

5. Evaluation/Purchase: This is the final stage of the funnel where prospects make the actual purchase or conversion. They provide payment information, complete the transaction, and become paying customers.

Guiding Customers from

Awareness to Conversion


Best Train The Training Program In India